User Centered Web Design consists of two things: a philosophy and a process.

1. It is a philosophy that places the person/visitor at the center rather than the website or the website designer.
2. It is a process that focuses on cognitive factors (such as perception, memory, learning, problem-solving, etc.) as they come into play during peoples' interactions with a website.

Our process seeks to answer questions about users and their tasks and goals, then use the findings to drive development and design.

We seek to answer questions such as:

• Who are the users of this site?
• What are the users’ tasks and goals?
• What are the users’ experience levels with websites, and things like it?
• What functions do the users need from this site?
• What information might the users need, and in what form do they need it?
• How do users think this site should work?
• How can the design of this site facilitate users' cognitive processes?

User-Centered Web Design is about both usefulness and usability.

Usefulness

Usefulness relates to relevance; do the functions, information, etc., match what the user actually needs?

Usability

Usability relates to ease-of-use—a simple concept, but not always easy or intuitive to implement and in fact not implemented by the majority of web development firms.