311 Media is proud to announce the launch of the newly redesigned FLGardener.com, a longtime online resource for Florida gardening information.
FloridaGardener.com has been helping gardeners find information about plants, landscaping, vegetables, trees, and other Florida gardening topics since the 1990s. The project involved bringing a long-established website into a more modern, mobile-friendly WordPress environment while preserving the site’s extensive collection of gardening resources.
A Florida gardening resource gets a new home
One of the interesting challenges with a website like FLGardener.com is that the content has accumulated over many years. There is a tremendous amount of useful information, but older websites can become difficult to navigate, difficult to maintain, and increasingly challenging to use on mobile devices.
The redesign focused on making that existing knowledge easier to find and use.
The new FLgardener.com provides:
- Modern responsive design for phones, tablets, and desktop computers
- Improved navigation through the site’s extensive gardening content
- A cleaner presentation for plant and gardening articles
- Improved site performance and usability
- A WordPress-based content management system that makes ongoing updates easier
- Search-engine-friendly site structure
- A foundation for adding new gardening content over time
The goal wasn’t to throw away the history of the site. It was to bring an established Florida gardening resource forward without losing what made it valuable in the first place.
Built for Florida gardeners
Florida gardening has its own set of challenges as we learned first hand after moving down from “up north”. Growing conditions can vary dramatically from North Florida to Central and South Florida, and gardeners have to contend with heat, humidity, sandy soils, pests, storms, and an enormous variety of plants.
That’s why a resource specifically focused on Florida gardening can be particularly useful.
The site includes information ranging from vegetable gardening and lawn care to individual plant profiles and Florida-specific gardening topics.
You can explore the new site at FLGardener.com.
Another long-running website gets a modern refresh
At 311 Media, we enjoy projects like this because website modernization isn’t always about starting from scratch.
Sometimes the best approach is to take a website with years of accumulated knowledge and give it a better structure, better usability, and a modern technical foundation.
FLGardener.com is another example of that approach.
Interested in modernizing an older WordPress website?
Contact 311 Media to discuss your project.