Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is improving the visibility of a website in a search engine’s result page. Generally, the more often a website appears near the top of the results, the more users will click on the link to your website. This is how you get more clients, assuming you have a good website that follows researched-based guidelines.
SEO includes a number of factors. The first is constructing a website according to guidelines spelled out by Google and Bing. Secondly, you have to optimize “off-site” factors. Building links, getting reviews, social media, and other factors all play a part in the complex and ever-changing world of search engine rankings.
We usually recommend a combination of SEO best practices, monitoring/reporting, and targeting high-value keyword phrases with paid advertising. Paid ads can be expensive for small businesses so typically we suggest a run for short durations on a fixed budget.